Q When and how did Scentsy get started?
A The story of Scentsy is the story of how a simple idea – offer a safe, wickless alternative to scented candles through home parties – grew into one of the most successful companies the direct selling industry has ever seen.
Since establishing its direct selling model in July 2004, Scentsy has experienced phenomenal growth, averaging an annual increase of well over 300% in both revenue and the number of Consultants. With 2009 projections of nearly $180 million estimated for 2009 and more than 35,000 Independent Consultants throughout North America, Puerto Rico, and Guam, Scentsy's message continues to spread virally at a rate that far exceeds industry norms.
Company owners Orville and Heidi Thompson credit this success to the three-point business strategy that drives everything Scentsy does: Simplicity, Authenticity, and Value. To the Thompsons, Value means "contributing more than you take" and their commitment to build the company around that philosophy has produced remarkable results.
The "contributing more than you take" part is one of my favorite things about this company. It's so refreshing to be working with a company whose values align with mine. My "day job" is similar, which is why I love it so much, but not to such an obvious extent.
No comments:
Post a Comment